12 June 2019

Summer Brunch with Sania Claus Demina

To celebrate her favourite spring styles, Sania invited her closest friends to an intimate summer brunch, including @hannastefansson, @lisa.olssons, @elsaekman, @hannamw or @ramihanna...

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31 May, 2019


After being named Sweden’s e-commerce company of the year, iDeal Of Sweden is now taking on the retail landscape! With the opening of...

27 May, 2019

Therése Lindgren x iDeal of Sweden

The ‘Dreamy Silk’ design particularly captures the essence of the collection and is a personal favourite of Therése’s. Instead of working with prints, she opted to use the beauty of different textures....

11 April, 2019

Novalanalove – Everyday Bohemia

The feeling of freedom and summer ease is everything for Farina Opoku. Better known as @Novalanalove, the 28-year-old inspires us, and thousands of...

28 February, 2019

The Bianca effect

Bianca loves that her collaboration with iDeal of Sweden is easy-going and uncomplicated. “We always have a good vibe and time together, which...

15 February, 2019


This season has it all: powerful pastels, animal prints and lavish luxe. Inspired by our style hero Donna Romina, we have collected the...

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