IDEAL OF SWEDEN is a Swedish fashion and lifestyle brand for cellphone accessories. Accessories of Attraction makes our products effortlessly interchangeable with a simple magnetic click. A state-of-the-art innovation allows you to create the most perfect matches and follow your fashion attractions. Make a connection with Accessories of Attraction. The company was founded in 2013 with the goal of producing the most innovative products that stand out and makes a difference in people’s life.

With Quality, Design, and Functions as our guiding principles we create our products from carefully selected materials. We design our products ourselves with the inspiration we find at fashion trade shows, and on the latest runways – all the while constantly working to find innovative and functional solutions. IDEAL OF SWEDEN was born out of innovation and curiosity, and it’s still our greatest strength. In our minds nothing is ever finished, and everything can always be improved.

”Our vision is to be the obvious choice for phone accessories and that each product reaching our customers' hands will be loved more than the actual unit it is made for to protect”

Accessories of Attraction


We strive to deliver the highest quality in all that we do. That includes everything from the process of making our handcrafted products to our sustainable thinking. Each product is quality tested before delivery and made from only carefully selected materials, which meet our high quality standards. We also take great responsibility regarding the environment, and all our products are in line with European standards and guidelines.


IDEAL OF SWEDEN focus on constantly developing new innovative functions to our products with the goal of simplifying everyday life for people in motion. In each product we try to add as much clever solutions and functions as possible – in perfect balance with the product design. The phone has become, by far, the most used tool in everyday life, its popularity and important role in people’s lives makes it exceedingly important for us to develop the most optimal, functional, and fashionable covers.


IDEAL OF SWEDEN stands for the best products in this market segment, which we of course wish to highlight. Hence, we place the greatest importance on how our products are exhibited. All of our products are delivered in an open box; i.e. an open box which allows the customer to experience and test the product in store. All of our products hang nicely on the walls with a sleek design and uniform packaging. All of our customers receive professionally designed artwork on all of our products, while also receiving support with stands, planograms, etc.


Inspired by the latest fashion trade shows and runway trends, we design our products here in Sweden. We challenge ourselves every day in product development and pay attention to every small detail, which makes a big difference in the end. But design is not just about how an item looks, it’s also about how it feels and works. Form must harmonize with function – we want to convey that feeling in our products.


All of our products are produced in very carefully selected materials of the highest quality. We are particularly proud of our Premium PU material, which is identical to, but more durable than genuine leather; perfect for phone accessories which endures a lot of wear. Premium PU also makes our premium products affordable and a great value for money.



Gamla Rådstugugatan 33,

602 24 Norrköping, Sweden

Contact information:

IDEAL OF SWEDEN Support E-mail: [email protected]